Black Women in Business
Allissa Cummings Named One of the Top 25 African American PR Millennials to Watch
Allissa Cummings is the Coordinator of NFL Players Inc., the licensing and marketing business of the NFL Players Association. In her role, she handles internal and external communications for the President of the NFL Players Inc. She also coordinates all internal communications for the department including messaging for on online platforms, events, and external communications with charitable partnerships.
A native of the Sunshine State, Cummings received her Bachelor’s Degree in Integrated Communications from the University of South Florida and earned a Master’s Degree in Public Relations and Corporate Communications from Georgetown University.
At 25 years old, Cummings said the best professional advice she’s received is from Dexter Santos, the Vice President of Player Services in Players Inc. He told her not to focus on the title, but focus on learning and growing within her position. She concurs and said, “That’s something that seems particularly hard for millennials today; we can be very title driven throughout our careers; I’ve learned that the title will come with the experience.
Gwendolyn Quinn: How was it growing up in Lake Mary, Florida? Tell us about that experience?
Allissa Cummings: I didn’t grow up in a very diverse neighborhood, and subsequently, I didn’t have a very diverse group of friends during my early years. I was the “token black girl” throughout middle and high school. Ultimately, participating in sports helped me to expand my circle of friends, I did everything from volleyball, to track, to weightlifting—you’d be amazed how sports can bring people together to form great relationships.
GQ: When did you become interested in publicity/public relations?
AC: I became interested in PR when I walked on to my cross-country team my sophomore year of college. I met other student-athletes who weren’t comfortable speaking to the media in fear of their words being twisted and taken out of context. Since then, the …
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