Creative Spotlight: Bianca Jeanty & Netta Dobbins, MiMConnect

Name: Bianca Jeanty & Netta Dobbins

Age: 26 & 24

Occupation: Account Services at Turner Broadcasting & Social Strategist at Translation

Where You’re From: Maplewood, NJ & Nashville, TN

Socials/Website: MiMConnect.com –  Twitter – Instagram–  BiancaJeanty.com   – Instagram & NettaDobbins.com  – Instagram 

Bios: 

Bianca Jeanty: A Jersey girl with Haitian blood, Bianca Jeanty is a rising media maven and social connector with more than five years in advertising, business development and marketing. Starting her career as an assistant to a luxury menswear company and transitioning into the beauty industry, Bianca learned the ropes of how business really works. Now working in entertainment ad sales for Turner Broadcasting, she manages multi-million dollar advertising budgets with the likes of GEICO, Burger King and Weight Watchers on TBS and TNT.

Netta Dobbins: Prior to founding Minorities in Media Connect (MiMConnect), Netta spent three years in the public relations industry. She had the opportunity to work at the top public relations agency in New York City—Dan Klores Communications—where she worked with clients like Clive Davis, Sony Legacy Artists, PBS and more. She transitioned from the public relations world to pursue advertising in 2016. She currently serves as a social strategist at Translation where she’s responsible for identifying trends and behaviors and developing tactics to engage with the client’s target demographic through social media and social experiences. At Translation, she works on accounts like State Farm, Kaiser Permanente, Reebok, and NBA.

Netta graduated from Middle Tennessee State University in 2014 with her Bachelor’s in Mass Communications.

EBONY: What is MiMConnect and what prompted the start/idea of the brand?

Both: Minorities in Media Connect is an emerging networking platform that creates access to people of color with job opportunities, resources and a nationwide network in the media industry. With over 2,000 subscribers throughout the U.S. and Canada, we’ve built a tribe of publicists, writers, creatives and beyond, working to create more impactful and inclusive media.

MiMConnect was founded after we realized that professionals of color in the media industry lacked a space to unpack issues they faced working in predominately White companies. Starting as a GroupMe of less than 20 people, a familiar connection was built by sharing challenges of being overqualified for their current position, being overlooked for promotions, or even just struggling to find a job with a sensible cultural fit. Taking a step further, we’ve even discussed how colleagues have made unintentional racist remarks and how those mindsets can translate into the work.

We knew we had to create an outlet that provided a safe space for these professionals to not only discuss these issues but develop solutions. Taking that insight, we’ve curated programming with notable media professionals and companies to supply our audience with tangible advice…

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