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Black Woman-Owned Agency Receives Women’s Business Enterprise National Council (WBENC) Certification in Hopes of Better Reflecting the American Dream

Black Women in Business

Black Woman-Owned Agency Receives Women’s Business Enterprise National Council (WBENC) Certification in Hopes of Better Reflecting the American Dream


NEWS PROVIDED BYIsom Global Strategies 

WASHINGTON, July 14, 2020 /PRNewswire/ — Isom Global Strategies (IGS), a marketing, advertising, and public relations firm, is proud to announce national certification as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). According to a PR Week article based on data from 98 firms, timing could not be better since George Floyd’s death has sparked the movement for equality, including a conversation on how U.S. agencies lag in diversity and inclusion. PR Week reports that only 13% of marketing agency leadership in the C-suite or Board, and just 24% of their overall workforce is non-white.

IGS Founder and CEO Towan Isom said, “WBENC Certification will help my company, and the community of women-owned businesses, strengthen the African American and women-owned business ecosystem that lags behind mainstream PR agencies.” Data compiled by PR Week backs up Isom’s critique. In 2019, more than half (55%) of U.S. agencies had no people of color on their Boards or in the C-suite. Ms. Isom says, “By their messaging I can always tell…

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Chrysalis

I am a future butterfly at the stage of growth when I am turning into an adult. I am enclosed in a hard case shell formed by love, family, and friends. It is the hardest stage of becoming a black butterfly. You will encounter many hardships only to come out stronger and better than what you went in. At this stage, you are finding out who you truly are and how to love yourself.

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