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Black Women Make Waves in Hair Care

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Black Women Make Waves in Hair Care

By Tiffany Martinbrough via

A new crop of businesses are growing their share of a billion-dollar industry.

For more than a decade, Whitney White, a.k.a. @naptural85, has posted hair tutorials on YouTube for Black women, like herself, with natural, coily hair. A self-described natural hair OG, Ms. White, 35, mastered the art of the wash and go (the signature, curl-defining look for ‘naturalistas’), the pineapple (a way to gather hair at the crown to maintain hairstyles for sleeping) and the twist-out (a twisted, dried, then untwisted hairdo). She also taught viewers how to create nourishing shampoos, deep conditioners and hair masks for optimal hair health and growth.

Eventually many of her more than two million followers encouraged her to produce her own line of hair products. Now, as the co-founder of Melanin Haircare, she joins the ranks of Black, female-owned companies that sell products that cater to the needs of Black hair.

“I am a Black woman, so I know what we want,” Ms. White …

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I am a future butterfly at the stage of growth when I am turning into an adult. I am enclosed in a hard case shell formed by love, family, and friends. It is the hardest stage of becoming a black butterfly. You will encounter many hardships only to come out stronger and better than what you went in. At this stage, you are finding out who you truly are and how to love yourself.

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