How Black Women Entrepreneurs Are Pivoting Away From Live Events And Into Digital Community Gold Amid COVID-19

By RaVal Davis via https://www.forbes.com/

Personal Branding is a business all its own. It’s the place where entrepreneurs, business executives, and the entertainment industry often merge. As consumers, we not only buy into products and companies; we also buy into the CEO’s and executives behind the company. Live events, speaking engagements, In-person trainings and products have become a major source of income for major CEO’s and popular entrepreneurs. Whether it’s Daymond John from Shark Tank or Modell’s CEO Mitch Modell from Under Cover Boss, the business of personal brands is certainly a profitable one. Black women are also capitalizing on this trend. With the rise of self-made millionaires like Supa Cent creator of the Crayon Case or even Danielle Leslie—creator of Course From Scratch, women come from near and far to live events to hear how they…

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