She may be a basketball wife, but Ayesha Curry is more interested in serving the meals than gossiping over them. The wife of NBA star Steph Curry, mother to two beautiful girls Ryan and Riley, and entrepreneur recently sat down with Forbes to discuss her latest endeavors as well as her growth as a business woman.
How does Curry, also one of the latest official CoverGirls, maintain being easy and breezy in the middle of what can sometime be a busy, demanding life? Curry reveals she recently found solace through meditation and flipping through the pages of Don Ruiz (The Four Agreements). After recently being compared to Martha Stewart, she reveals that she wants her brand to have appeal to ALL people and not just those in her own demographic:
“I don’t want to be just a lifestyle guru for the millennials. I want to cater to all markets, which I think I’m doing – I met people from all walks of life at the book signing.”
Since dropping her New York Times best-selling cookbook, The Seasoned Life, about a year ago, Curry has conquered one project after another. She stars on the Food Network’s Ayesha’s Home Kitchen as well as recently launching a line of cook wear at Target that will include stoneware, bake ware and cutlery among other things. However the one project that literally gave the 28-year-old Canadian-American “work” is Homemade, her brand new meal-kit delivery service. The chef who is famous for everything from ham and cheese waffles to marinating chicken in pickle juice says the project brought out her inner business woman and was one of the first times she was driven to truly have her voice heard:
“Creating these meal-kits – it’s the dirtiest I’ve ever had to get my hands, the most I’ve ever had to ever put my foot down and really voice the way I’m feeling. It’s the first time I’ve put myself out there where I can’t control every factor. My integrity is on the line and I know that, so for me, that’s been the biggest hurdle and strength builder that I’ve had. It’s definitely changed who I am as a business woman.”
Curry makes it clear that the endeavor isn’t just about her name and face being used to sell a …