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New doll called Super Beauty aims to boost African-American kids’ self esteem

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New doll called Super Beauty aims to boost African-American kids’ self esteem

By Lizzie Stokes via

Tiffany Joyce Wider was hosting her annual all-girl summer camp in Columbia, South Carolina when one of the campers dubbed her “Super Beauty,” because she had the power to make others feel good about themselves.

As an artist based in South Carolina, that nickname sparked an idea in Wider’s head. Wider, who markets herself as TiffanyJ, imagined a young black super-girl named “Super Beauty,” who could crusade against bullies and inspire self-confidence in others. Super Beauty could be a champion for TiffanyJ’s campers, a group of predominantly African-American girls who often struggle with body-image issues.

Eventually, that character would star in “Super Beauty Saves the Day,” a children’s book released in March written and designed by TiffanyJ about a young black superhero who defeats bullies with acceptance and love. Super Beauty is now coming to life in doll form with the September release of the Super Beauty…

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I am a future butterfly at the stage of growth when I am turning into an adult. I am enclosed in a hard case shell formed by love, family, and friends. It is the hardest stage of becoming a black butterfly. You will encounter many hardships only to come out stronger and better than what you went in. At this stage, you are finding out who you truly are and how to love yourself.

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What Does It Mean To Be “Black Butterfly Beautiful”

The image of the butterfly has come to define the many expressions of the feminine black consciousness and for a good reason. The butterfly is the perfect articulation of the exquisite beauty of nature. Whether tiny or large, brightly colored or more subdued, the butterfly’s allure is undeniable. Each one displays its own unique patterns and hues, and no one species outshines any other.

Similarly, there is no one ideal image of a black woman -- each is gorgeous in her right. All African-Americans share a glorious history of struggle and perseverance that has funneled into the modern black renaissance. And, like the graceful butterfly, the awakened black woman exemplifies the dazzling beauty of that cultural evolution.

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