Hundreds of commenters chimed in, sharing their beauty supply store experiences, both positive and negative.
Black buying power shouldn’t be overlooked or ignored, especially by beauty brands and business owners. According to a recent Nielsen report, last year “black shoppers spent $473 million in total hair care (a $4.2 billion industry) and made other significant investments in personal appearance products, such as grooming aids ($127 million out of $889 million) and skin care preparations ($465 million out of $3 billion).”
Yet many black women face discrimination and racism when patronizing their neighborhood beauty supply store. Entrepreneur and influencer Dana Chanel recently shared a post on Instagram that illustrated this sentiment loud and clear.
It featured an image of handwritten signs plastered on what appears to be the window of a beauty supply store, notifying shoppers of the following: “No public restroom,” “Do not…