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THIS WOMAN CREATED A WELLNESS APP DESIGNED FOR BLACK WOMEN

Black Women in Business

THIS WOMAN CREATED A WELLNESS APP DESIGNED FOR BLACK WOMEN

by Dana Givens via https://www.blackenterprise.com/

Meditation apps have grown more popular as more Americans begin to prioritize their health and wellness needs. Despite their popularity, many of these apps are focused on a predominantly White audience and do not cater to the specific struggles that people of color face, specifically in this politically-charged climate.

After learning to cope with the recent onslaught racial injustice and police brutality, Katara McCarty sought out to create a meditation app for women of color.

McCarty is the founder of EXHALE, the first emotional well-being app designed specifically for Black women and women of color. The content is separated into five categories for daily mindful practice including affirmations, guided visualizations, breathing, and meditations. In light of the police shooting of Jacob Blake and recent protests, McCarty is providing the premium version of the app for free in September.

BE: How did you get the idea to create EXHALE?

McCarty: During the beginning of quarantine, I was proactive and began to amp up my self-care. I did…

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Chrysalis

I am a future butterfly at the stage of growth when I am turning into an adult. I am enclosed in a hard case shell formed by love, family, and friends. It is the hardest stage of becoming a black butterfly. You will encounter many hardships only to come out stronger and better than what you went in. At this stage, you are finding out who you truly are and how to love yourself.

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