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TikTok’s Clean Girl Aesthetic For Black Girls

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TikTok’s Clean Girl Aesthetic For Black Girls

by Brittni Williams via

Brittni Williams

The clean girl aesthetic is a popular beauty trend that emerged on TikTok in 2021. Inspired by celebrities like fashion models Bella Hadid and Hailey Bieber, the trend promotes a minimalist mindset regarding beauty and fashion.

Many women recognize it as a newer version of the “no makeup” makeup trend of previous years. Apparel items like white tees, beige dresses, or black blazers are common wearables for women with the clean look.

How Do Black Women Fit In With the Clean Girl Aesthetic?

There have been several discussions on social media about how the clean girl trend is not as inclusive for all, namely Black women. A number of clean girl hashtags on TikTok feature thin white women as inspiration. But highlighting white women as the face of the trend while calling it “clean” has some Black women giving it the side-eye.

One popular Twitter user called out the trend, naming it “low key anti-black.” In the..

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I am a future butterfly at the stage of growth when I am turning into an adult. I am enclosed in a hard case shell formed by love, family, and friends. It is the hardest stage of becoming a black butterfly. You will encounter many hardships only to come out stronger and better than what you went in. At this stage, you are finding out who you truly are and how to love yourself.

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