Why Black Women Are Settling Into the Rich Auntie Aesthetic

By Ralinda Watts via https://www.popsugar.com/

As a society, we continue to find new ways to identify ourselves and the way we live our lives. Whether you’re a self-proclaimed DINK or heavily leaning into almond mom energy, there seems to be a sociological term for every kind of lifestyle. The latest to catch my attention is the rich auntie aesthetic.

Not just a trending hashtag or Instagram page, but instead a way of life — the rich auntie aesthetic has erupted over social media. And for Black women, the term is particularly meaningful. If you’re unfamiliar, rich aunties are women who’ve typically chosen to live child-free, prioritizing their own happiness and financial freedom over everything.

The rich auntie is not worried about meeting the expectations society has set out for them. The rich auntie is living life to the fullest and celebrating the joy of doing life on her own terms, being grounded…

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