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Dove Apologizes For Latest Soap Ad, An Insult To Black Women

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Dove Apologizes For Latest Soap Ad, An Insult To Black Women

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A now-deleted Facebook ad for Dove body wash, depicting a looping image of a black woman removing her brown shirt to then be revealed as a white woman in a light shirt, has incited merited backlash.

An age-old racist expression in soap advertising, the three-second GIF of a black woman transitioning into a white women perpetuates the trite (and dangerous) notion that black people are “dirty” and should be “cleansed.” A third woman, light-skinned and Middle Eastern, is depicted in the end before the GIF re-loops.

On Saturday (Oct. 7), Dove issued a copout apology claiming, “Dove is committed to representing the beauty of diversity. In an image we posted this week, we missed the mark in thoughtfully representing women…

Please read original article Dove Apologizes For Latest Soap Ad, An Insult To Black Women posted on Healthy Black Girls on 10 October 2017 | 5:38 pm —

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The image of the butterfly has come to define the many expressions of the feminine black consciousness and for a good reason. The butterfly is the perfect articulation of the exquisite beauty of nature. Whether tiny or large, brightly colored or more subdued, the butterfly’s allure is undeniable. Each one displays its own unique patterns and hues, and no one species outshines any other.

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