Kawaii Girl Cosmetics Redefines Black Girl Magic with A Collection of inspired ‘Tokyo Collection’ Eyelash Wear

Dorian Smith-Garcia transcends the cosmetic culture, transforming Black women from the mammie and video vixen, while bridging the gap between American and Japanese culture of makeup trends.

Dorian Smith-Garcia, owner of Kawaii Girl Cosmetics (KGC) is one of many beauty tastemakers to join the booming industry of cosmetics. She embraces the essences of #Blackgirlmagic, creating a line of unique and trendsetting eyelashes. Having worked in the beauty and fashion industry, she is a well-experienced beauty blogger and influencer. She now pushes her own beauty products.

Dorian’s mission is to create a makeup line that is inclusive, that will include the everyday woman, while enhancing her features.

“Beauty, to me is something that is natural and apparent, and is dependent on what you want it to be,” she states.

A distinctive name, Kawaii Girl Cosmetics may not automatically reflect a traditional African American or American brand, however Smith-Garcia explains her reasoning behind her unique company. “I am a huge Japanese fan,” she acknowledges. She has and continues to travel there often for work and leisure, even getting married in Japan.

Although, she hasn’t experienced any backlash from the African American culture on why she would choose to name her cosmetic line an Asian inspired name versus a Black or American name, she does recognize that there may be some people that may have an issue with that, stating, “in my experience, I know there are a lot of Black people who are fans of Japanese culture and influenced as consumers of their culture.”

Dorian acknowledges her passion and interest for Asian styled makeup and how it is a total contrast from the current trend of the heavy contouring and eyeshadow seen on the many faces of American and Black women today.

Kawaii makeup culture can be youthful looking, modest in contrast to American makeup, where it can bold and mature. “If you go on Instagram and look at most of the makeup tutorials that are trending, there are over the top,” said Dorian. “There is not anything wrong with that, however for everyday wear, it’s not very realistic.”

She wants to reclaim this current look for African American women, that they don’t have to opt for an excessive look. “I want people to rethink what it means to be a beautiful Black woman in American society, where we are often pigeonholed into finite definitions of who …

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