Black Woman-Owned Agency Receives Women’s Business Enterprise National Council (WBENC) Certification in Hopes of Better Reflecting the American Dream

NEWS PROVIDED BYIsom Global Strategies 

WASHINGTON, July 14, 2020 /PRNewswire/ — Isom Global Strategies (IGS), a marketing, advertising, and public relations firm, is proud to announce national certification as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). According to a PR Week article based on data from 98 firms, timing could not be better since George Floyd’s death has sparked the movement for equality, including a conversation on how U.S. agencies lag in diversity and inclusion. PR Week reports that only 13% of marketing agency leadership in the C-suite or Board, and just 24% of their overall workforce is non-white.

IGS Founder and CEO Towan Isom said, “WBENC Certification will help my company, and the community of women-owned businesses, strengthen the African American and women-owned business ecosystem that lags behind mainstream PR agencies.” Data compiled by PR Week backs up Isom’s critique. In 2019, more than half (55%) of U.S. agencies had no people of color on their Boards or in the C-suite. Ms. Isom says, “By their messaging I can always tell…

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