Black Women in Business
This Brooklyn Woman Created A Luxury Gift Wrap Line That Celebrates Art and Is Just Perfect For The Holidays
In 2014, Ashley Fouyolle was joking with her boyfriend about creating a gift wrapping line that featured Kim Kardashian on the print. A year later, she saw the reality star create the idea herself and decided that she could no longer put off a project she was passionate about.
That’s the moment her luxe gift wrap business Unwrp was born.
In 2017, the Brooklyn-based graphic designer unveiled the luxury gift wrap line, which features bold and eye-catching prints. Her goal was to create a product where art meets functionality.
Fouyolle talked to ESSENCE about the journey to creaing the brand and the hope she has to give each customer.
“I’ve always pinned the different patterns and different designs but they were all kind of the same, and it’s all like, ‘okay I’ve seen that, I’ve seen that,'” says Fouyolle. “So I definitely wanted to create something that I was looking for and that I knew my friends would be looking for.”
Fouyolle just launched her website on November 1st. The site offers nine chic designs. Bringing her company to life doesn’t end with debuting the merchandise — she’s paying it forward as well.
This cyber Monday, Fouyolle is rolling out a new collection that collaborates with millennial designers to unwrap and unveil their talents too.
“I’m partnering with five to six artists and I’ve given them creative freedom to come up with whatever they decide to extend their catalog but also offering clients gift wrapping that feels lux,” says Fouyolle.
While most wrapping paper gets tossed out on Christmas morning, with no regard for where it goes next, Fouyolle hopes that with her own designs and …
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