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MEET MIMI DIXON: THE BLACK WOMAN WHO SPEARHEADED DEVELOPING CRAYOLA’S 24 DIVERSE NEW COLORS

Black Women in Arts

MEET MIMI DIXON: THE BLACK WOMAN WHO SPEARHEADED DEVELOPING CRAYOLA’S 24 DIVERSE NEW COLORS

by Andrea Blackstone via https://www.blackenterprise.com/

Representation matters, even when it comes to having access to diverse crayon colors.

Mimi Dixon — manager of brand equity and activation at Crayola — “spearheaded Crayola’s 24 new colors representing 40 global skin tones,” Forbes reported.

In 2020, the company which is known for the “iconic Crayola Crayon” launched “24 new specially formulated crayons” which were “designed to mirror and represent over 40 global skin tones across the world,” according to a press release.

“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” Rich Wuerthele, Crayola’s CEO, said. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids…

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