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Move over Rihanna, Serena Williams is ready to get in the beauty game


Beauty and Health

Move over Rihanna, Serena Williams is ready to get in the beauty game

Serena Williams is back with a bang!

Just last week, the former world champion confirmed her comeback by a big win at the Indian Wells Tennis Garden against Zarina Diyas. And today, TMZ reported that the sports legend is taking her game to the world of cosmology.

According to reports, the new mother filed legal documents to obtain a trademark for the name “Aneres,” which spells Serena backwards. Previously, the same name was used to secure a clothing line, but Serena has apparently switched up her focus to beauty.

Serena Williams’ forthcoming line is said to target customers interested in skin care prep, makeup removal products, and fragrances— such as colognes and perfumes. Also listed are makeup kits, bath soaps, lipstick, lip gloss, eye shadow, eyeliner and mascara.

With Serena Williams’ inspiring and truth-telling commentary on the racism and sexism she often faces from both the media and her peers, it would be a powerful statement for her to step into the beauty game with an empowering line of products.

Advocating for Black women

Prior to Serena Williams return to the court, she experienced a near-death incident while giving birth to her daughter Alexis Jr. which has compelled her to advocate for Black mothers worldwide.

Williams gave birth to her healthy baby girl Alexis Olympia Jr. last September via an emergency C-section. The Grand Slam champion was fine at first, but within 24 hours, a pulmonary embolism was detected. She knew something was wrong before her doctors did and, like many Black women, was forced to become her own advocate. Williams’ intense …

Read More: Move over Rihanna, Serena Williams is ready to get in the beauty game


I am a future butterfly at the stage of growth when I am turning into an adult. I am enclosed in a hard case shell formed by love, family, and friends. It is the hardest stage of becoming a black butterfly. You will encounter many hardships only to come out stronger and better than what you went in. At this stage, you are finding out who you truly are and how to love yourself.

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What Does It Mean To Be “Black Butterfly Beautiful”

The image of the butterfly has come to define the many expressions of the feminine black consciousness and for a good reason. The butterfly is the perfect articulation of the exquisite beauty of nature. Whether tiny or large, brightly colored or more subdued, the butterfly’s allure is undeniable. Each one displays its own unique patterns and hues, and no one species outshines any other.

Similarly, there is no one ideal image of a black woman -- each is gorgeous in her right. All African-Americans share a glorious history of struggle and perseverance that has funneled into the modern black renaissance. And, like the graceful butterfly, the awakened black woman exemplifies the dazzling beauty of that cultural evolution.

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