Procter and Gamble launches black hair care line designed by African-American researchers

CINCINNATI — You may have seen the billboards around town — Procter and Gamble has released a new hair care line designed by African-American researchers for African-American women.

It all started with an email amongst researchers in the Cincinnati-based company, asking what if they got into black hair care.

“There was a real opportunity there that we were potentially missing the boat. So, out of recognition of that, we came together and said ‘Hey, there’s something we can do here,'” said Ian Henry, an analytical chemist at Procter…

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