THE FIRST BLACK WOMAN TO OWN A CAR DEALERSHIP IN COLORADO IS EDUCATING WOMEN ON THE CAR-BUYING PROCESS: ‘IT’S MY OBLIGATION’

By Aria Bell via https://blavity.com/

The owner of a used car dealership in Denver is using her not-so-great experience with purchasing a car as a way to educate others about the process.

Amanda Gordon, the owner of GOJO Auto, has already made history by running Colorado’s first Black woman-owned car dealership. She recently launched a workshop to specifically help female customers, who are often taken advantage of the most when shopping for a car, according to PBS. Gordon has created a teaching plan that provides students with more insight into budgeting, the importance of credit and aspects of a fair dealer.

“The moment I got my dealer’s license, I knew that I had an obligation to do more than just make money. I needed to make change,” she said in a recent interview with PBS. “And through education is the best way to make that change. There’s a huge disparity in communities of color when it comes to finances in general.”

Unfortunately, decades of research have shown that the Black community, especially Black women, are charged significantly higher prices compared to white males, even if they use the same negotiation…

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