NIKE SPRINKLED WITH SENEGAL’S BLACK GIRL MAGIC

A picture is worth more than a thousand words.

This picture personifies the meaning of the old saying. Earning an impressive 51,000 likes and more than 17,000 retweets. The natural elements of Africa within the freestanding photographs,takes every viewer on a free trip.

The photos spotlight five young women, looking bold and beautiful, draped in traditional West African prints blended smoothly with their Nike shirts and sneakers, posing with basketballs, the featured image further solidifies the global impact of basketball as well the synonymous marriage between the sport and the U.S.sports brand.

Ben Bailey Smith posted the image to Twitter, immediately the photo traveled across many screens, making waves around the internet. The picture was retweeted and reposted on other users accounts.

Raising eyebrows on Reddit, many users confused the young lady hoopers with the Senegalese women’s national team. Some pondered if this was the newest Nike ad campaign. Or if the ladies could still ball in their decorative skirts and head wraps. Keeping a watchful eye over the innocence of the girls, some users feared the young women were being “exoticized” for the greed of corporate America.

Fear not, ladies and gentlemen you will be delighted to know that these still have a ways to go before they can join the ranks of their national team. Rest assure the ladies are in good hands with the Seed Program.

The five women represent the highest GPA’s at Seed Academy Girls, a boarding school in Thiès, Senegal, where 20 students receive free scholarships to study and train in basketball. Likened to the equivalent of American college style grooming of talent.

Before these viral seed grew into a tree with branches touching corners of the internet, the moment begin budding in February 2016, metaphorically watered by Nigerian-American artist and graphic designer Folasade Adeoso. the photo and several others for a project affectionately named “Picture Us Ballin” to help spread the word and generate funds for the school.

“We wanted our students to show the world how they wanted to be seen,” said Noah Levine, executive director of the Seed Project. “Too many people see Africa through the eyes of …

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