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THE FIRST BLACK, WOMAN-OWNED COFFEE BRAND TO BE SOLD AT TRADER JOE’S

Black Women in Business

THE FIRST BLACK, WOMAN-OWNED COFFEE BRAND TO BE SOLD AT TRADER JOE’S

by Andrea Blackstone via https://www.blackenterprise.com/

A press release announced that Kahawa 1893 became the first Black woman-owned coffee brand for sale at Trader Joe’s. Margaret Nyamumbo, Kahawa 1893’s CEO and founder, made her brand’s big debut in California. The coffee was sold in 200 of the retailer’s stores there. A rollout will reportedly follow in additional U.S. regions, according to the press release. Coffee blends include: Kenyan, Peaberry, Serengeti, Ethiopian, Safari, 1893 Espresso, Decaf, and Single-Serve Coffee.

“When a consumer buys coffee at Trader Joe’s, they can scan a QR code and send a tip to a farmer’s e-wallet who will receive that money directly. Kahawa 1893 matches all tips to double the impact,”  Nyamumbo stated in the press release.

The African coffee’s website stated that Kenyan women provided over 90 percent of labor in the African coffee industry. However, women farmers in Kenya are largely uncompensated. They only own 1 percent of…

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