Watch: Jasmyn Lawson Is Doing It for Black Girls at Giphy

Jasmyn Lawson is probably ghostwriting your favorite GIFs. No, really.

If you’ve ever used Giphy to find a GIF of Beyoncé or Joanne the Scammer, Jasmyn Lawson probably made it.

The self-described “GIF connoisseur” is the culture editor at Giphy, and she’s been leaving her mark all over its GIF library for over a year. GIFs are staples in everyday conversation, whether it be over text, Twitter or even Tinder. As someone who uses them frequently, Lawson wanted to make sure she could see herself and the people around her represented in Giphy’s content library, starting with black women and girls.

“Everyone who knows me in my personal life knows that I do everything for black girls. It’s literally my motto in life,” says the 25-year-old. “We already had a lot of great content on the site, but I just wanted to add even more intersectionality within there, making sure there was good, diverse representation of more black women.”

As culture editor, Lawson works to make sure people of all shades, shapes, ethnicities and genders can feel seen on Giphy. She works with artists to produce content for cultural celebrations like Black History Month, Asian Heritage Month and Women’s History Month.

For Black History Month, Lawson worked with several black artists to produce GIFs of prominent figures throughout black history. She also worked on a GIF series about the nuances…

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